Why MicroStrategy Keeps Buying Bitcoin



On March 12, Michael Saylor, CEO of MicroStrategy, announced that the company had accumulated another 362 bitcoin, worth $15 million, adding to its huge treasury of BTC. At this point, Saylor and MicroStrategy have demonstrated to the market that they feel the dollar price relative to bitcoin is irrelevant — they will accumulate bitcoin at any price.

The strategy behind this feverish accumulation is quite simple, really. Saylor has articulated that he believes the best way forward for the company is not to do anything else other than focus on its strengths: selling business intelligence software, taking its profit and storing value… just not in dollars.